Blonde woman in a white and blue top biting into a blue-sprinkled donut or cookie sandwich, holding it in wax paper, with a neon smiley sign in the background.
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Sydney Sweeney Handed Out Free Froyo for Her Lingerie Brand in Jeans the Morning After Game 4 of the NBA Finals

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Scooter Braun says Sydney surprised him with the tickets so he could sit with his dad and brother for Game 4 of the NBA Finals.

A blonde woman in a white top and a dark-haired man in a navy cap and blue shirt lean in to kiss while sharing a froyo cup.
At the Bigg Chill in Los Angeles, Sydney Sweeney’s SYRN lingerie brand pop-up served as the backdrop for a kiss between her and Scooter Braun. Photo by Backgrid.

The seats happened to be a few rows behind Taylor Swift, who was courtside with the Haim sisters in a “Stevie Knicks” shirt watching the Knicks claw back from a 29-point deficit on June 10, 2026.

The Knicks won 107-106. Braun called Sweeney the “greatest Knicks charm of all time.” She posted a selfie calling the night “an emotional rollercoaster.”

Sydney Sweeney eating ice cream at the Bigg Chill during a SYRN pop-up event in Los Angeles
Sydney Sweeney smiles over a scoop at the Bigg Chill in Los Angeles during a SYRN pop-up event on June 11, 2026. Photo by BACKGRID.

By 2 PM the next afternoon she was at The Bigg Chill on Olympic Boulevard for a SYRN x The Big Chill pop-up. SYRN is her lingerie brand, launched in January, and the activation was teasing the upcoming “Comfy” collection.

Sydney Sweeney and Scooter Braun at the Bigg Chill frozen yogurt shop in Los Angeles
A SYRN pop-up event brought Sydney Sweeney and Scooter Braun to the Bigg Chill in Los Angeles on June 11, 2026, where Sweeney hosted the gathering for her intimates brand. Photo by BACKGRID.

The first 100 people got a free froyo sandwich. The first 50 got a free bralette. Sweeney worked the pastel-decorated shop in a white plunging knot-front top over jeans, eating cookies with fans. Braun showed up to that one too.

Sydney Sweeney and Scooter Braun at the Bigg Chill frozen yogurt shop in Los Angeles at a SYRN pop-up event
Sydney Sweeney scoops froyo alongside Scooter Braun at the Bigg Chill in Los Angeles during a pop-up event for her lingerie brand SYRN on June 11, 2026. Photo by BACKGRID.
Blonde woman in a white and blue top biting into a blue-sprinkled donut or cookie sandwich, holding it in wax paper, with a neon smiley sign in the background.
Backgrid
A blonde woman in a white top and a dark-haired man in a navy cap and blue shirt lean in to kiss while sharing a froyo cup.
At the Bigg Chill in Los Angeles, Sydney Sweeney's SYRN lingerie brand pop-up served as the backdrop for a kiss between her and Scooter Braun. Photo by Backgrid.
Sydney Sweeney eating ice cream at the Bigg Chill during a SYRN pop-up event in Los Angeles
Sydney Sweeney smiles over a scoop at the Bigg Chill in Los Angeles during a SYRN pop-up event on June 11, 2026. Photo by BACKGRID.
Sydney Sweeney and Scooter Braun at the Bigg Chill frozen yogurt shop in Los Angeles
A SYRN pop-up event brought Sydney Sweeney and Scooter Braun to the Bigg Chill in Los Angeles on June 11, 2026, where Sweeney hosted the gathering for her intimates brand. Photo by BACKGRID.
Sydney Sweeney and Scooter Braun at the Bigg Chill frozen yogurt shop in Los Angeles at a SYRN pop-up event
Sydney Sweeney scoops froyo alongside Scooter Braun at the Bigg Chill in Los Angeles during a pop-up event for her lingerie brand SYRN on June 11, 2026. Photo by BACKGRID.

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About the author

January Nelson

January Nelson

January Nelson is a writer, editor, and dreamer. She writes about astrology, games, love, relationships, and entertainment. January graduated with an English and Literature degree from Columbia University.