Jamal Morton, a Parenting Influencer with 2.6 Million Followers, Just Lost His 2-Year-Old Daughter to a Drowning in His Home Pool on Father’s Day
The Hall County Coroner’s Office confirmed Sadé Rose died on June 21, Father’s Day, at the family’s home in Hoschton, Georgia. Deputies responded around 2:03 p.m. and the Hall County Sheriff’s Office is investigating the drowning as accidental in nature. No details have been released on how she got to the pool or whether any safety measures were in place.

Jamal Morton, 33, known online as J’Amore and Mr. Jay, said Rose, the youngest of his nine children with partner Jessica Morton, slipped out of the house on her own. “She thought she was a big girl and could swim all by herself,” he wrote on GoFundMe. The fundraiser was set up to cover the funeral, the family’s relocation, and other immediate needs, and was taken down after it hit its goal.
He broke the news in that fundraiser message and an Instagram tribute featuring photos of his daughter. “You were the best daughter a father could ever ask for,” he wrote. “Losing a child is a pain I wouldn’t wish on my worst enemy.” He closed with the prayer now in the post above, addressed to Rose.

The 33-year-old built his following on POV videos and comedy skits, and Rose often appeared in his posts. He shared video of her first steps this past April and included her in a Father’s Day carousel hours before she died: “Happy Father’s Day 2 all the REAL FATHERS, STEP FATHERS, & Grandfathers out there!”
Morton told his 2.6 million followers the family can’t stay in the home where it happened. “We can’t live in that house anymore, and I don’t think I’ll ever be able to work anytime soon.” Some of his Instagram and TikTok tributes have since been removed, though his Facebook posts about Rose remain up, where he’s asked for privacy as the family grieves.
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