Drake’s “Make Them Cry” just broke hip-hop’s all-time Spotify single-day record. Kendrick Lamar’s “Not Like Us” had it.

Two years ago Kendrick Lamar released “Not Like Us,” the Drake diss track, and most of the culture decided the rap battle was over. The song hit number one, swept the Grammys, and Kendrick performed it at the 2025 Super Bowl halftime show. The consensus hardened: Kendrick won.

Drake’s response was to go quiet on the diss track front. He leaned into livestreams with Adin Ross and xQc, stacked features, and spent the back half of 2025 teasing an album drop with cryptic marketing, including a giant ice sculpture in downtown Toronto that fans spent weeks decoding for clues.

On May 15, 2026, he released three albums on the same day. Iceman, Habibti, and Maid of Honour. “Make Them Cry” is the opening track on Iceman, produced by Boi-1da, 40, and Tay Keith, built around a sample of Roger Ridley’s 1979 song “What Am I.”

In its first 24 hours it pulled 13.2 million global Spotify streams, beating the 12.809 million that “Not Like Us” did in May 2024 by roughly 400,000 plays.

The song that was supposed to bury him just got buried by the opening track of a triple album.