James B. Barnes

Ukraine Update: Hundreds Injured, Uneasy Truce Declared

When I woke up this morning and checked the Espreso TV feed the first thing I saw was a Ukrainian Armored Personnel Carrier being set alight by a molotov cocktail. As I type this Wednesday afternoon the sun has gone down in Ukraine and there appears to be relative calm in Independence Square.

I Finally Watched Gawker’s “Viral” Newcastle Non-Ad, Ad

No one should do this anymore. The making of, behind the scenes, and focus group videos were all terrible ideas that could only serve to actually hurt Newcastle’s brand. The primary purpose of beer ads is A) to remind you they exist and B) to introduce some aspirational feelies into your brain and give you a fantasy experience you want to live.

Sodastream, Some Boycott Opportunities Are Best Left Alone

The myopic American protest machine has been in ludicrous speed mode since Scarlett Johansson made the decision to make a sexy time style commercial for Sodastream, an Israeli owned company that makes overpriced soda machines in order to hook you into…