David Greenwald

SXSW is a festivalgoer’s dream, offering a half-dozen budget Coachellas to choose from or, for the truly ambitious/insane, the chance to see the world’s most exciting bands every half-hour for four (or five, or more) days and sleepless nights straight.

It is no longer a question of if you should listen to the new My Bloody Valentine album. It’s a question of what you will say about it, and whose side you’ll be on.