Ben & Jerry’s Is Banning Australian Customers From Buying Two Scoops Of The Same Flavor Until Marriage Equality Is Legal

If you live in Australia and have a sweet tooth for Ben and Jerry’s, we’ve got some news for you. And you might not be very happy about it.

The company made an announcement that they’re banning customers in Australian stores from ordering two scoops of the same flavor of ice cream. Why? To protest Australia’s inaction on marriage equality.

https://twitter.com/BenAndJerrysOz/status/864384200882966528

That’s right — until same-sex marriage is legal, you can’t have those two scoops of Half Baked. Try again.

The announcement was met with mixed reactions. Some people, for instance, thought it was a clever way of getting people talking.

https://twitter.com/Lexiy/status/867388534914723841

https://twitter.com/OllieBarstowF1/status/867386609792110592

Others were upset with how the company chose to handle the situation.

https://twitter.com/SydneyTom_/status/867517472764600320

https://twitter.com/Rob_Stott/status/867516003751608320

Maybe Ben & Jerry’s didn’t think it through completely…

https://twitter.com/Rob_Stott/status/867514538010099712

Still, at least it’s getting people talking? Maybe withholding people’s sugar fix really is what the world needs to fuel change.