Zara’s Dumbass Ad About ‘Loving Your Curves’ Features Absolutely No Women With Curves
People are pissed that Zara's "body positivity" ad about "loving your curves" features thin models because duh.
In the age of body positivity, clothes brands and fashion designers are finding ways to incorporate all shapes and sizes into their advertising campaigns. It’s a beautiful sentiment when done right, and mostly just a gruesome, horrifying train wreck when done wrong. Looks like Zara got stuck in the debris now.
The European clothes brand released this ad about loving your curves, and it went very, very wrong.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Seriously, Zara? If those are curves, what the hell do I have?!
Other people found the ad just as ridiculous, and their reactions were on point.
https://twitter.com/adi_peltz/status/836566218056339456
— Laura Del Rey (@Lauramcoffey) February 28, 2017
Stop! Are they having a F@#*in laugh?Curves seriously😮stop now I've seen more meat on good friday😒#Insulted
— Celine Fitzachary (@CiciMitchell87) February 28, 2017
How didn't anyone on their marketing team go… 'Lads, lads, how about we don't piss people off?'
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Some were worried that Muireann’s tweet was shaming models and other petite women.
course it is. If Zara are trying to tell thin girls they're accepted, wahay! But their clothes already do that.
— Muireann O'Connell (@MuireannO_C) March 1, 2017
YOUR MAKING OUT THOSE PEOPLE DON'T HAVE "CURVES" IMAGINE HOW BAD THEY'D FEEL IF THEY SAY YOUR COMMENT?
— NEO (@MULLET_FAN_NEO) February 28, 2017
But Muireanne and others were sure to remind everyone that it’s not the models’ fault, but Zara’s. After all, body positivity is about accepting all body types, including the conventionally pretty ones.
Can i just say, this is nothing to with the models. It's the marketeers that have distorted their image & fucked up.
— Muireann O'Connell (@MuireannO_C) February 28, 2017
https://twitter.com/ChangeToThis/status/836569575210774528
https://twitter.com/DunfeeJD/status/836681946746994689
Remember: ALL women are beautiful. But let’s not skew women’s body images by celebrating “curves” using models that don’t really have any, okay? 
